Privacy Policy

1. Introduction

Welcome to Bright Path Property Management ("Bright Path," "we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://brightppm.com, use our services, including our AI-powered Bright Path Rental Price Tool, submit forms, or interact with us in any capacity.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

We collect several types of information from and about users of our services, including:

2.1 Personal Information

• Contact Information: Name, email address, phone number, mailing address
• Property Information: Property addresses, property details, ownership information
• Financial Information: Payment information for rent or service fees (processed securely through third-party payment processors)
• Account Information: Username, password, and other credentials when you create an account

2.2 Information Collected Through Forms

• Contact forms, inquiry forms, and service request forms
• Property submission forms and rental applications
• Feedback and survey responses
• Newsletter subscription information

2.3 Information Related to AI Tools

• Rental Price Tool Data: Property addresses, property characteristics (bedrooms, bathrooms, square footage), and market data you submit for analysis
• Usage Data: How you interact with our AI-powered tools, including queries submitted and results generated

2.4 Automatically Collected Information

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring website addresses
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

3. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Service Delivery: To provide, maintain, and improve our property management services
• Communication: To respond to your inquiries, send service updates, schedule appointments, and provide customer support
• AI-Powered Analysis: To process property data through our Rental Price Tool and generate market insights and rental price estimates
• Transaction Processing: To process payments, manage accounts, and fulfill service agreements
• Marketing Communications: To send you information about our services, promotions, and updates (with your consent where required)
• Website Improvement: To analyze usage patterns, improve website functionality, and enhance user experience
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
• Security: To protect against fraud, unauthorized access, and other security threats

4. Sharing of Information

We do not sell, rent, or trade your personal information to third parties for their promotional or marketing purposes.

We may share your information only in the following limited circumstances:

• Service Providers: We may share information with trusted third-party vendors who perform services on our behalf, such as payment processing, maintenance coordination, website hosting, data analysis, and customer service. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Legal Requirements: We may disclose information when required by law, court order, or governmental authority, or when necessary to protect our rights, property, or safety, or that of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
• With Your Consent: We may share information with third parties when you have given us explicit permission to do so.

Important: Mobile opt-in and SMS consent data are never shared with any third parties for any purpose. Any information sharing mentioned in this policy explicitly excludes mobile opt-in data.

5. AI Tools & Data Privacy

5.1 Bright Path Rental Price Tool

Our AI-powered Rental Price Tool analyzes property data, market trends, and comparable properties to generate rental price estimates. When you use this tool:

• The property address and characteristics you submit are processed through secure API services
• Data is used solely to generate your requested analysis and market insights
• We may retain anonymized, aggregated data for improving our algorithms and services

5.2 Data Not Used for AI Training

Your personal information and property data are not used to train artificial intelligence models operated by third parties. We do not provide your data to AI training datasets or machine learning platforms.

5.3 API Services

We use secure API services to access market data, property information, and comparable sales data necessary to power our AI tools. These services are subject to strict data processing agreements that limit the use and retention of your information.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our website. Cookies are small data files stored on your device that help us improve your experience.

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function properly
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Enable enhanced functionality and personalization
• Targeting Cookies: Used to deliver relevant advertisements (with your consent)

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our website.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure socket layer (SSL) technology for data transmission
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection and privacy

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal requirements
• Opt-Out: Opt out of marketing communications at any time
• Data Portability: Request a copy of your data in a portable format
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, please contact us at info@brightppm.com or call (800) 325-6836. We will respond to your request within a reasonable timeframe as required by applicable law.

9. Third-Party Services and Links

Our website may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

We use the following categories of third-party services:

• Payment processors for secure transaction processing
• Analytics services to understand website usage
• Communication platforms for email and SMS delivery
• Cloud hosting and data storage providers
• Marketing and advertising platforms

10. Communications (Email & SMS)

10.1 Email Communications

By providing your email address, you consent to receive emails from Bright Path Property Management regarding:

• Service updates and account notifications
• Property management communications
• Marketing and promotional offers (with your consent)
• Customer support responses

You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any promotional email or by contacting us directly.

10.2 SMS/Text Message Communications

By providing your phone number and explicitly opting in through our showing scheduling form, you consent to receive transactional SMS messages from Bright Path Property Management at (800) 325-6836 related to scheduled property showings. These messages may include appointment confirmations, reminder notifications, rescheduling updates, cancellation notices, and customer care communications directly related to your scheduled showing.

• Consent Not Required for Purchase: Consent to receive SMS messages is not a condition of purchasing any goods or services.
• Message Frequency: Message frequency varies based on your scheduled showings and related appointment activity.
• Standard Rates: Message and data rates may apply as charged by your mobile carrier.
• Opt-Out Instructions: Reply STOP to any text message to unsubscribe at any time.
• Help: Reply HELP for assistance or contact us at info@brightppm.com or (800) 325-6836.
• Privacy Protection: Mobile opt-in information and consent data are never shared, sold, rented, or disclosed to third parties for any purpose.

10.3 SMS Messaging (Showing Appointments)

We collect phone numbers for the purpose of sending showing appointment confirmations, reminders, and scheduling updates via SMS when a user opts in through our scheduling form. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP or get help by replying HELP.

SMS consent is collected separately from other terms and is not a condition of purchase. We record consent evidence including timestamp, page URL, and the exact consent text displayed, for compliance purposes. Phone numbers and mobile opt-in data are never shared with third parties for any purpose.

For full SMS program details, see our SMS Terms.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at info@brightppm.com.

12. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:

• The length of time we have an ongoing relationship with you
• Whether there is a legal obligation to retain the data
• Whether retention is advisable in light of our legal position (such as statutes of limitations, litigation, or regulatory investigations)

13. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale or sharing of personal information
• Right to correct inaccurate personal information
• Right to limit the use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your CCPA rights

We do not sell or share your personal information as defined under California law.

To exercise your California privacy rights, contact us at info@brightppm.com or (800) 325-6836.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email or prominent notice on our website
• Obtain your consent where required by applicable law

We encourage you to review this Privacy Policy periodically. Your continued use of our services after any changes indicates your acceptance of the updated policy. The most current version will always be available at https://brightppm.com/privacy.

15. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to all legitimate requests within a reasonable timeframe as required by applicable law.